Who is approving this content?!? Shape wear companies know no bounds
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That type of content definitely used to make me feel a type of way about myself 😵💫
I saw no difference 😂. Definitely not a good commercial. Get someone like me who has a mommy tummy in there if you want to sell those.
“How dumb” made me laugh so much😂
Me too lol
💯 WTF shape wear. Last time I saw an ad it had real bodies who actually could benefit from that product.
I think shape wear, recently has become more of a trend outside of changing the way your body looks. People wear it as their clothes instead of under their clothes. To be honest I don’t really think she looks different, I don’t think shape wear reaaallllly changes your body. But I can see how potential messaging can be harmful
When I say this I think of skims, skim dresses and other brands similar. I think that article of clothing was pretty tight but not changing her body type? If that makes sense
It depends on the shape wear but essentially there’s different types that do different types of things there’s shape wear that is light which essentially just makes a smooth surface for the clothes to lay on top of, there’s a medium which will slightly flatten body fat, then there’s heavy which will flatten body fat more and will bring you down 1-2 sizes. Skimms isn’t good shape wear but shape wear can temporarily change your body shape especially if you use separate pieces ie one for your waist and one for your thighs most of the good ones comes with places to hold padding.
I’m a tiny woman and i still want shapewear. Just because youre small doesnt mean you dont want some contour.
Right! Or sometimes you just have a dress that exagerrates some of the features you don’t want exagerrated, just because of the fabric.
That’s what I thought too
I’ve noticed that since Ozempic became a recognized weight loss trend among celebrities, marketing has started up again with their body-shaming. There were a few years where celebrities were telling everyone to “embrace their bodies at any size”, but then the moment they had access to non-surgical weight loss, they showed their true colours. Brands now have permission again to promote (unabashedly) unhealthy body image.
I’m not saying being thin is unhealthy, or that being bigger is unhealthy or vice versa, but the way the media teaches us to feel about our bodies and how we can “fix” those feelings (buying their product) instead of actually healing those feelings is disgusting to see.
Thank you for separating the cynical marketing from our own body amd health journey
I agree
Also then ppl who actually need it cant get access to it
As a nurse, these patients are so desperate to get skinny, they almost have a melt down when the insurance companies refuse to pay because they don’t meet the requirements. This just gives me a headache
I’ve been getting this same ozempic ad targeted towards weight loss…i didnt even know that was allowed considering what its originally used for
There’s also a body filter on the video. You can see how weird the movement/how unnaturally tube shaped her figure is when she’s pulling on the bodysuit (like I’m a size 0… you should see your floating ribs/ribage flare when you move your hips), and the contrast in the end shot isn’t uniform at all.
I don’t see anything wrong with her wearing it if she wants to. I think in this case it was maybe more to emphasize the breasts than to make her look skinnier. Isn’t shapewear anyway usually to make some clothing fit better? That’s not dependent on the size of the person.
I’m pretty sure normal shapewear can’t do much of anything anyway without fat to shape or compress. It used to drive me nuts it made no difference back when I tried it when I was very thin.
It does things even if you’re thin it’s just not going to have much of a compression effect. For a thin person it’s first job is to smooth and even then its second job is for adding padding keeping it in place and shaping to your hips, chest, buttocks, and thighs depending on what shape wear you are using.
I will say, though, sometimes Shape wear is actually really comfortable to wear
Unless you are going to extremes by going down 2 or more sizes shape wear is actually pretty awesome you first and foremost have a smooth leveled surface for clothing to lay on top so you clothes look nicer and you look more professional. It makes more sense to temporarily make the fashionable silhouettes to fit into clothing than having to have the exact right body type to wear fashionable clothing.
I am a “tiny woman” and I wear shape wear for that reason, usually for work events. It helps me fit my clothing and not get inappropriate comments about being too thin. But obviously the girl in that video had a different intent
people of all sizes love shapewear… im autistic and of smaller stature but it helps my sensory issues by keeping my skin feeling less rolly/rubbing up on itself
personally i find it very strange to get upset and make a video trying to call out a small woman wearing shapewear ???????
I work in the ad business – and this is not a professionally produced ad. 100% something coming from an affiliate or something similar. Likely never approved by a production or legal team. She’s using filters. Which you’d never be able to get away with in a real ad shop.
Firstly, what has this content got to do with nutrition? I thought you were above the status of influencer and are a “science communicator”? Where’s the science?
Secondly, people of all sizes wear shape wear for a number of reasons one of which is to have smooth lines under tight fitting clothing.
Thirdly, stop body shaming thin women just because they trigger you. Grow up and get some help.
This is discriminatory Abbey – people of all body sizes should be able to wear whatever they like – to say she shouldn’t be used in a shape wear ad because she is a size 0, is no different than saying a size 20 shouldn’t be featured in bikini🤷♀️
I had to comment on a Javy coffee concentrate ad the other day. It said “POV you realized you haven’t changed your daily routine but your clothes are suddenly too big. 🙀”
I felt yanked back to 2004. Unless you’re truly not hungry, protein coffee is NOT a meal and shouldn’t be marketed as one. Some money-hungry companies really try to set back how far “diet culture” has come when they’re left unchecked.
It annoys me!! These ads never have a model that looks like their target buyer/audience. Same for anti-aging skin care.
But corsets were evil…as though constricting elastic is better than adjustable ties… At least with a corset, you do technically have the option of tying it looser and not blocking the circulation in your organs and restricting your lungs. 😅