This Special K Commercial Is UNHINGED

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Leroy Johnson
 

  • @equestrianesse says:

    Absolutely remember these commercials. Bonkers to think now how normal they seemed then.

  • @user-lq2is8fx8s says:

    Flashback! I remember the commercial, and growing up the fat kid,it was a nightmare 😢

  • @sarahneubert3377 says:

    Yikes. Don’t remember this commercial but I do remember the pinch an inch line.

  • @sweets0823 says:

    Snapped me right back to my childhood seeing this! I recently rewatched The Nanny and 😮😢 the reference to weight every 4 seconds was something. Back then this was so normal it didn’t phase us. It’s truly no wonder that many of us have body imagine and/or weight issues That is of course if you are old enough to have been around during that amazing period in time 😅😅

    • @jax3758 says:

      I had a similar experience with a re-watch of Designing Women recently. So much of it jarred me, it’s amazing how attitudes and what is considered acceptable to say really have changed in positive ways about many subjects . The arc IS slow but, it is there.

    • @zzoeboo.1 says:

      yes im gen z but love older tv shows, whenever i watch the nanny i think its hilarious (not in a good way) how the mom is larger while fran is so thin, they both complain about their weight. The only reason why fran is so skinny is to be the pretty main character.

    • @bodyofhope says:

      ​@@zzoeboo.1 yes, and as a 13 year old hearing that even Fran wasn’t “thin enough” and always had to be dieting, definitely messed with my mind.

    • @zzoeboo.1 says:

      @@bodyofhope All old tv shows are sorta like that, i love them but its so sick and i hate to see the mindset those girls who watched it had growing up

  • @betsyadams9670 says:

    I remember all of us kids pinching to see who was fattest.

  • @jane-cn6nd says:

    I remember these commercials, I was about 10 years old. I remember pinching and asking my mother for Special K.

  • @pcbassoon3892 says:

    Remember the Special K diet? You ate one meal a day and a special k product for the other two meals.

  • @karynstouffer3562 says:

    Ah, yes, the pinch an inch. I remember that from childhood. I asked my mom about it. She snapped at me, saying that “you’re just pinching skin.” The next time we visited my doctor, she had him lecture me about the dangers of “diet culture.”

  • @rosieHolliday5887 says:

    We did this diet as a family. Ate it for breakfast & lunch & then just one actual meal for dinner 🤭 During my ED therapy I came to the realisation that my ED was most definitely passed down through the maternal side of my family. Probably because of sh!t like this 🤷….& We’d eat it with water instead of milk to cut down the calories even more 😬

  • @derfriede says:

    They did this in my gym class. And it wasn’t a self-test either. We had to pinch each other and measure it, and it was recorded… I remember that day very clearly because I remember how ashamed i felt for having an inch.

    • @Lori_L says:

      I just typed the same thing! I wonder if we went to the same school. I clearly remember her not believing my pinch test being so low – but I was a competitive swimmer! I was all muscle & she didn’t get that you can be a higher weight AND low fat. That’s why BMI should be done away with

    • @alwaysrootingfortheantihero123 says:

      remember kids: if your body has enough fat to keep you insulated and protect your vital organs, you’re fat. come one, seriously? to school kids of all people? straight up public shaming. i’m so sorry, God bless, and stay healthy.

    • @totallynotpaul6211 says:

      I wish they did that at my gym class. I was that one kid desperately trying to show off my abs during gym class by wiping non-existent sweat off my forehead 😂

    • @heatherbrown8859 says:

      We did the same and had to get on a scale in front of everyone so we could “accurately learn to calculate BMI” and figure out how much weight we needed to lose for diet and exercise 😢. 10th grade I know it really affected all of my friends and same with my sister and her friends when it was her turn 2 years later. Of course the main focus was portion control 😭

  • @JoyBlissWonder says:

    Special K’s Pinch An Inch advertisement (Kellogg’s, 1984).  It still haunts me. Oddly the idea wasn’t new prior to this advertisement being release.

    Skinfold calipers; a British instrument was optimised and introduced in 1955. A few years later, a new and different skinfold caliper was introduced in 1961. The North American instrument was developed by Karl Lange ( in the period from 1954 to 1957 and received the pseudonym. Later, in the 1980s, the first electronic skinfold caliper was introduced under the pseudonym Skindex®. Source: National Library of Medicine.

    They are still used.

    It’s interesting that they stopped this advertisement but replaced it with a skinfold measurement using digital body fat calipers to measure body fat percentage.

  • @dawnt5587 says:

    That’s just how things were then.

  • @monicajohnston8364 says:

    Not only were we inundated by this crap on TV commercials that were trying to sell us cereal diets, but they actually used these ridiculous skin caliper tests in gym class at school. Most of us weren’t fat (it was the early 80s, when kids still played outside and rode bikes everywhere), but we all failed that worthless test. And yes, it was only for the girls in class. 🙄

  • @Jdkicked says:

    I tested this when i was underweight from medical problems…. the inch is always there. The skin that area of your body is thick and has fat on it for a reason

  • @rondamorris3550 says:

    Oooh! My auntie used to make amazing chocolate chip cookies with Special K cereal back in the 70s/80s! 😂😂

  • @jaegrant6441 says:

    The husband should have wrapped her in his arms and said “You look fantastic babe!!!”❤

  • @hw7003 says:

    See I eat the special k with the freeze-dried strawberries for breakfast because it’s my favorite cereal and it tastes good, not because I delude myself into thinking that it’s making me lose weight. If I know it’s going to be a while till lunch I’ll add a hard boiled egg or maybe some sausage too. 😋

  • @irisalexander says:

    i am honestly grateful i find this funny. as someone who will always be recovering from eating issues if i saw this when i was younger; let alone 3 months ago, i would have thought “yikes … i really do have some pounds to lose”
    like babe, that is literally just YOUR LAYERS OF SKIN (not even including “fat”)

  • @moviefreakjd says:

    I was born in 1990 and it was still a part of my childhood. I vividly remember hearing this and thinking maybe if this was all I ate I could be skinny as like an 8 year old.

  • @Lojo7820 says:

    I remember all of these commercials from childhood. Also, the very catchy jingle “you can’t pinch an inch on me!”
    And I wonder why I’ve had lifelong body issues 🤪

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